Brilliant
Inspired by the artistry of architectural drawings, this project aimed to craft a brand strategy that reflects Brilliant’s precision and impact through a clear, refined visual identity.
In collaboration with
The Brilliant Studio, Mexico
Scope
Brand strategy development Visual identity creation (logo, color palette, typography) Pattern system design based on architectural hatches Internal site development for operational efficiency User experience (UX) and user interface (UI) design
Defined
Artistic
Exact
Architectural Hatches Pattern System
The pattern system developed for Brilliant draws inspiration from architectural hatches, a common element in technical drawings. These patterns add a unique visual element to the brand, reinforcing its connection to the world of architecture and design. Each pattern is meticulously crafted to reflect the precision and detail inherent in Brilliant's work.
Internal Operational Site
The internal operational site designed for Brilliant is a central hub that consolidates all necessary information for the company's operations and various work types. This site enhances user experience and interface design, providing employees with easy access to resources, improving efficiency, and streamlining workflow processes. The design prioritizes clarity, ease of navigation, and functionality, ensuring that all users can perform their tasks effectively.
More Branding Work
There's a lot more where this came from.